sebastian giovinco

BACKGROUND
Seba is one of the best players in the MLS. He has broken several league records and changed TFC since joining the team in 2015. Toronto has the best soccer player in North America and no one  (but Soccer Fans) know about it. He’s a creative player on the ball with ‘next-level’ vision, technical skills, and an eye for the goal. He is a free kick specialist and has already surpassed David Beckham’s  record by winning the MLS Golden Boot.

CHALLENGE
Successfully develop and launch the Seba Brand in North America.

INSIGHT
SEBA is the Game Changer.

SEBA LOGO CONCEPT

The logo mark represents Seba’s signature free kick move. The mark is an exact replica of the position he creates with his body when he delivers this history-making move. Seba is the most prolific goalscorer from direct free kicks in recorded MLS history. The mark is built through flowing shapes that showcase his swift movements on the field. Each piece stands for an important part of Seba's identity. The head and arm represent Seba’s #10, while the middle body is an S and the outer body forms the shape of a G. These abstract shapes come together to form his history making plays on the field.